3: BITE ME
The one with the clever soundbites...
WHAT IS IT?
You deploy incisive and memorable soundbites in a five-minute video to camera.
Your best video presentation, delivered with passion and authority and including the kind of phrases that make journalists sit up and take note. This is achieved by (1) a recorded fact-finding interview, (2) some scripting from me, (3) a recorded 'soundbite' interview in which I ask you questions designed to lead you towards the answers, and the phrases, that I want you to give. This is then edited to remove all trace of me and my questions. Sounds mad, but it works.
WHY MIGHT I NEED IT?
You are much more likely to connect with your target audience.
Many video talks just don't register properly with their target audience. They may lack clarity, precision or 'sparkle dust'. If your subject matter is dry, technical, complex or just a bit dull for a lay audience, 'Bite Me' is a great and cost-effective way to make people listen properly to your message.