What is it?
A stimulating one-day programme designed to introduce the media and the basic concepts of news and PR and give practice in being interviewed by local and regional newspapers and local radio.

Who should attend?
Anyone who needs to deal with or represent their organisation in the media at a local or regional level.

Previous experience required?
None.

Benefits to the organisation?
Better relations with and coverage in the media, leading to a better public profile for the organisation.

Benefits to the individual?
Better understanding of the media, more confidence to deal effectively with journalists, and a greater ability to grasp the nub of a situation and express it simply and concisely.

What ground is covered?
Participants undergo realistic newspaper and radio interviews, and get constructive feedback in a supportive group environment. There are also teaching sessions on how the media operate and the basics of news and public relations.

Pre-course work?
None, though it is helpful to arrive at the course with several news story ideas

Dress code?
Casual.

The course is also available in half-day and two-day versions. For further information on course content, venues, costs and availability, email tony.coll@btinternet.com or call 0117 987 0442.