What is it?
An intensive one-day programme to reinforce basic news and PR concepts and give practice in handling more challenging newspaper and radio interviews.

Who should attend?
CEOs, senior managers, company spokespeople and anyone else who needs to deal with or represent their organisation in the media.

Previous experience required?
Yes.

Benefits to the organisation?
Better relations with and coverage in the media, leading to a better public profile for the organisation.

Benefits to the individual?
Better understanding of the media, more confidence to deal effectively with journalists in good news and bad news situations, and a greater ability to grasp the nub of a topic and express it simply and concisely.

What ground is covered?
Participants undergo realistic hard news and feature interviews, and get constructive feedback in a supportive group environment. There are also sessions on statements and news releases, remote interviews and radio phone-ins.

Pre-course work?
None, though it is helpful to arrive at the course with several news story ideas.

Dress code?
Casual.

The course is also available in half-day and two-day versions. For further information on course content, venues, costs and availability, email tony.coll@btinternet.com or call 0117 987 0442.